Piku.jp

In Japanese anime piku is the sound that occurs the moment one is surprised or startled. The brand Piku and character Pikuchan represented the surprising awesomeness of the discounted experiences being offered.

The growth of Piku

Piku established partnerships with the largest national restaurant directory (a publicly listed company) and one of the largest convenience store chains in Japan.

Piku Media

Piku was featured on national TV, magazines and newspaper media - from World Business Satellite and Nikkei Shimbun to TechCrunch Japan.

Piku expansion

Piku grew to over 100 staff, and expanded nationally (Tokyo, Osaka, Nagoya, Shizuoka, Hiroshima, Fukuoka, Sendai, Sapporo). The shrinking of the staff was just as rapid of the growth, but not nearly as fun.